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Privacy Policy

Privacy Policy

Last Updated: February 18, 2026

1. Introduction

Welcome to Apex Creative. We are committed to protecting your professional data in accordance with the General Data Protection Regulation (GDPR), the South African Protection of Personal Information Act (POPIA), and the EU Data Act 2025/2026. This policy applies to our B2B interactions and website visitors.

2. Data We Collect

We collect professional data necessary for business operations:

  • Contact Information: Name, professional email, job title, and company name.

  • Business Identifiers: VAT numbers and company registration details for billing.

  • Technical Data: IP address, browser type, and usage data via functional cookies.

3. Legal Basis for Processing

In compliance with EU B2B standards, we process data under the following legal grounds:

  • Contractual Necessity: To fulfill service agreements with your organization.

  • Legal Obligation: For tax reporting and anti-money laundering compliance.

  • Legitimate Interest: To maintain professional communication and provide industry insights. You may object to this processing at any time.

4. Data Portability & Switching (EU Data Act)

Per the 2026 EU Data Act, our B2B clients have the right to request a copy of their service-related data in a structured, machine-readable format to facilitate switching between service providers. Requests will be processed within 30 days.

5. International Transfers & Disclosures

As we are based in South Africa, data transferred from the EU is protected by Standard Contractual Clauses (SCCs) to ensure a level of protection equivalent to the GDPR. We use the following processors:

  • Hosting: IONOS (EU-based).

  • Analytics: Google Analytics 4 (Anonymized).

  • Communication: WhatsApp Business & G-Suite.

6. Your Rights

Under global privacy laws, you have the right to access, correct, or delete your professional data. For EU residents, you also have the right to lodge a complaint with a Supervisory Authority and the right to “Reject All” non-essential tracking.

7. Data Controller (Legal Notice)

This website is operated by the following legal entity:

  • Legal Name: K2026122737 (South Africa) (Pty) Ltd

  • Trading As: Apex Creative Web & Social Solutions

  • Registration No: K2026122737

  • Physical Address: Port Elizabeth, 6001, South Africa

  • Contact: wesleyhayter@getapexcreative.com